Opportunities

Following the success of Visit County Durham’s Do Durham Differently campaign, which reached over 1.6 million consumers and generated millions in additional visitor spend, our latest national destination marketing campaign has launched.

‘Next Stop, Durham’ will inspire those who have travelled through the county, by rail or road, but never visited. Running from autumn 2024 to spring 2025, activity will include online content partnerships with the Manchester Evening News and Birmingham Mail, digital advertising on the east coast mainline, out of home advertising on the London Underground, influencer commissions and media visits.

Delivered in partnership with the county’s tourism businesses, there are a range of cost-effective ways to get involved.

Web entry

Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.

£60

Web entry, social media post and e-newsletter entry

Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.

Dedicated social media post across This is Durham’s Facebook, Instagram and X (Twitter) channels.

Featured entry within a campaign e-newsletter, sent to over 30,000 consumers interested in Durham.

£160

Please contact partners@visitcountydurham.org to book or for further information.

Campaign Toolkit

This campaign toolkit provides businesses with the assets they need to get involved with the ‘Next Stop, Durham’ marketing campaign, and will support businesses and the destination by sharing content through their own channels.

Social Media Guide

Supporting the campaign through your own social media channels is an excellent way to get involved, which in turn will benefit the destination by reaching an even wider audience.

Suggested posts:

Make Durham your next stop for a great getaway this [autumn/winter/spring] – whether you’re looking for incredible experiences, adventure, relaxation or a little indulgence.
Be inspired at: https://www.thisisdurham.com/nextstop

There are many reasons why Durham should be your next stop for a great UK getaway, from stunning scenery and award-winning attractions, to exciting events and fantastic food and drink.
Be inspired at: https://www.thisisdurham.com/differently

Pick two experiences available at your business, and use in the following post:

From xxx to xxx, make [business name] your next stop on a great getaway to Durham.

Share alongside images of the two experiences.

Tags and Hashtags:

Tag This is Durham into your campaign posts and use the dedicated hashtags to ensure we see your activity.

@thisisdurham #NextStopDurham #LoveDurham

Campaign Copy

Use the campaign copy in your own activity and help reach an even wider audience.

There are many reasons why Durham should be your next stop for a great UK getaway, from stunning scenery and award-winning attractions to exciting events and fantastic food and drink. A staycation to remember – be inspired and plan your perfect break at: thisisdurham.com/nextstop

Campaign Graphics

Use campaign graphics in your own activity that showcase the county’s wide range of experiences. For different sizes email: marketing@visitcountydurham.org

Download: Toolkit Graphics

Link graphics to: www.thisisdurham.com/nextstop

Add your own image to campaign visuals for use on your own marketing channels.

Digital Adverts

Download: Digital Adverts - coming soon

Campaign Press Release

Show your support for the campaign by sharing the campaign launch press release on your own channels.

Online press release:

Download: Press release and image - coming soon